A young woman was restrained, force-fed and injected with cosmetics in a high street shop window as part of a hard-hitting protest against animal testing.

http://www.cienciaencanoa.com/2013/01/the-cosmetics-directive.html

“A young woman was restrained, force-fed and injected with cosmetics in a high street shop window as part of a hard-hitting protest against animal testing.

Jacqueline Traide was tortured in front of hundreds of horrified shoppers in a bid to raise awareness and end the practise.

The 24-year-old endured 10 hours of experiments, which included having her hair shaved and irritants squirted in her eyes, as part of a worldwide campaign by Lush Cosmetics and The Humane Society.

The disturbing stunt took place in Lush’s Regent Street store, one of the UK’s busiest shopping streets.

Jacqueline appeared genuinely terrified as she was pinned down on a bench and had her mouth stretched open with two metal hooks while a man in a white coat force-fed her until she choked and gagged.

The artist was also injected with numerous needles, had her skin braised and lotions and creams smeared across her face.

Passers-by were gobsmacked to see Jacqueline, a social sculpture student at Oxford Brookes University, forced to have a section of her head shaved.

The gruesome spectacle aimed to highlight the cruelty inflicted on animals during cosmetic laboratory tests and raise awareness that animal testing is still a common practise.

The Humane Society International and Lush Cosmetics have joined forces to launch the largest-ever global campaign to end animal testing for cosmetics.

The campaign, launched to coincide with World Week for Animals in Laboratories, is being rolled out simultaneously in over 700 Lush Ltd shops across forty-seven countries including the United States, Canada, India, Australia, New Zealand, South Korea and Russia.

Lush campaign manager Tamsin Omond said: “The ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes.

“But somewhere in the world, this kind of thing is happening to an animal every few seconds on average.

“The difference is, it’s normally hidden. We need to remind people it is still going on.”

For more information about the campaign, visit www.fightinganimaltesting.com”

I HOPE EVERYONE READS THIS AND REBLOGS IT!

ORIGINAL: Creestal Breeze

Sampling MIT at the MIT Museum: Water Splitting

ORIGINAL: MIT

MIT Professor Daniel Nocera and his research team are in a race to make inexpensive energy from the sun and they want to do it soon. Using plant photosynthesis as their inspiration, this exhibit shows how they can now use the suns energy to split water into hydrogen and oxygen gases in a safe and simple way. 

Daniel Nocera describes new process for storing solar energy

In a revolutionary leap that could transform solar power from a marginal, boutique alternative into a mainstream energy source, MIT researchers have overcome a major barrier to large-scale solar power: storing energy for use when the sun doesn't shine.

Take Action: Help End Dirty Energy

ORIGINAL: EDF

The EPA has proposed a landmark new standard for climate pollution from power plants.

This standard will help end dirty energy as we know it today.

Be a part of history and help us reach our 100,000 comment goal! We only need -12,737 more!

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I strongly support your climate pollution standard for power plants

Dear [Decision Maker],

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I strongly support the EPA's proposal to limit industrial carbon pollution from power plants.

Fossil fuel burning power plants are the single largest source of dangerous carbon pollution in our nation and one of the largest in the world.

EPA's proposed clean air standards limiting dangerous carbon pollution from coal- and gas-fired power plants will protect public health, fight climate change, and help our economy by sparking innovation in clean energy technologies.

We must  protect human health, the environment and our economy from dangerous carbon pollution.

Our communities, our families and our children are counting on your leadership.

David MacKay: A reality check on renewables

ORIGINAL: TEDxWarwick

Why you should listen to him:

David MacKay. Photo: TED

David MacKay is a professor of Natural Philosophy in the Physics department at the University of Cambridge and chief scientific adviser to the UK Department of Energy and Climate Change. He received a degree in Experimental and Theoretical Physics from Trinity College and a PhD. in Computation and Neural Systems as a Fulbright Scholar at Caltech. In 1992, MacKay was made the Royal Society Smithson Research Fellow at Darwin College at University of Cambridge and was elected a Fellow of the Royal Society in May 2009. He has also taught at the African Institute for Mathematical Sciences in Cape Town. In 2003, his book Information Theory, Inference, and Learning Algorithms was published and, in 2008, he self-published Sustainable Energy — Without the Hot Air. Both books are fully available for free online.

TEDxWarwick - David MacKay - 
How the Laws of Physics Constrain Our Sustainable Energy Options

Department of Climate Change Chief Scientific Advisor, Professor David MacKay FRS, is responsible for ensuring the best science and engineering advice underpins DECC's policy and decision-making.

In addition to his role at DECC, David is Professor of Natural Philosophy in the Department of Physics at the University of Cambridge. He studied Natural Sciences at Cambridge and then obtained his PhD in Computation and Neural Systems at the California Institute of Technology. He returned to Cambridge as a Royal Society research fellow at Darwin College. He is internationally known for his research in machine learning, information theory, and communication systems, including the invention of Dasher -- a software interface that enables efficient communication in any language with any muscle. He has taught Physics in Cambridge since 1995 and he is a Fellow of the Royal Society.

David is the author of the critically acclaimed book, Sustainable Energy — Without the Hot Air, which is intended to help people understand the numbers around sustainable energy. Video

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)