domingo, 12 de abril de 2015

Wake Up Call

ANYONE WHO BELIEVES IN INFINITE GROWTH ON A FINITE PLANET IS EITHER MAD OR AN ECONOMIST.” – D. ATTENBOROUGH


Have you ever felt like we're living through a nightmare of consumption? That you wish you could un-hook yourself and reconnect with a life that is somehow more real and vivid? Then perhaps you're ready to heed Earth's Wake Up Call.


Today we live in a time when there is little to no understanding of how the goods we consume and take for granted came into being. Without this we lack the knowledge to understand the true costs of our consumption, and the power to take action. As a result we have become disconnected from Earth - the origin of our health, wealth and all of the 'things' we depend on.

Wake Up Call takes us on a fast-paced, animated glimpse of the true costs behind some of our most prized possessions - our electronic gadgets. Joining the dots between the stages of extraction, production, consumption and disposal, it reveals that, although our gadgets appear sleek and shiny, their appearance is misleading.

From the mining that causes huge ecological and social destruction, to the mountains of e-waste shipped around the planet and dumped, the lifecycles of our technology are strewn with unacceptable devastation and toxicity.

It is time to Wake Up to this nightmarish destruction, broadly driven by our obsessive pursuit of economic growth at all costs. Things do not have to be this way, but it will take a critical mass of people willing to stand up and say ‘NO! We will not participate in these systems of violence against Earth and our fellow humans’ to make a change.

Wake Up Call invites us to do just that. To forge new paths into the future and join those who already are. We must reconnect with Earth, reduce our consumption, revalue what really makes us happy, and become part of the movement for an ecologically sane, and socially just economy that delivers fair technologies.

Wake Up Call expands on the story examined in “Short Circuit”, released by The Gaia Foundation in April 2013. It is a call to consciousness. Please watch, share, reflect and take action.

WITH A DONATION FROM YOU, WE CAN:
Continue to support communities affected by mining to raise their voices of resistance, to forge positive alliances and to secure legal expertise to challenge the companies involved.

Raise awareness of the true costs of our gadgets by sharing Wake Up Call around the world and developing materials about how we transition to a zero-waste, circular economy.
Join the conversation: #WakeUpCall. Find out more at
http://www.gaiafoundation.org/wakeupc...


ORIGINAL: Gaia Foundation

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